Decoding Bezos’s Customer Obsession: How Amazon Anticipates Needs and Drives Success
The Anticipatory Art of Customer Obsession: The Bezos Way In the relentless pursuit of business success, one philosophy has emerged as a guiding principle for some of the world’s most innovative companies: customer obsession. This principle goes beyond simply meeting customer expectations; it’s about anticipating their needs and desires, even before they articulate them. No…